Lot #722 - Rare convertible and rarer still is the yellow 1990 Cabrio, 1990 was the last year the Yugo was imported. It has just 351 original miles. The Yugo suffered from a well-deserved reputation for poor workmanship. Quality control was virtually unknown and the Yugo was a prime manifestation. Many Yugos began falling apart soon after leaving the showroom and it became the frequent brunt of comedy club humor. The Yugo was vigourously marketed in the late 1980s as a car that would fit into everybody's life, providing basic, economical and reliable transportation along the lines of the Volkswagen Beetle and the earlier Ford Model T. The car was promoted as an uniquely affordable new vehicle, providing an option for buyers who would otherwise have chosen a used vehicle and a reliable second car for wealthier buyers. The Yugo carried the tagline, "Everybody needs a Yugo sometime." This marketing appealed successfully to its target market, as well as wealthier people looking for an affordable second or third car. From the Bob Howard Collection.
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