2007 Palm Beach Auction Highlights

Attendance Highlights:

  • Attendance: approximately 65,000 people attended the event

Television Highlights:

  • Television Coverage: 17 hours of auction coverage was broadcast on SPEED, 8 of which were LIVE

Website Highlights:

  • Approximate hits : Thursday: 2 million , Friday: 3.4 million , Saturday: 4.3 million, Sunday: 2.1 million
  • Online registered bidders: 27 for a total of 9 cars sold with sales of $369,000

Sales Highlights:

  • Total Sales: Over $32 million
  • Total Number of Vehicles Sold: 588
  • Sales Ratio: 100%
  • Total Amount Raised for Various Charities: over $500,000
  • Notable Sales:
    • 2007 Foose Custom Coupe – first one available to the public, sold for $330,000
    • 1970 Plymouth Superbird 2 Door Hardtop, sold for $324,500
    • 1971 Plymouth ‘Cuda Coupe, sold for $285,000
    • 2007 Shelby GT-H Convertible – all proceeds benefited the Carroll Shelby Children’s Foundation, sold for $250,000
    • 2006 Cadillac Sport Coupe – originally owned by Sir Paul McCartney, all proceeds benefited the Darrell Gwynn Foundation and sold for $120,000 after Barrett-Jackson matched the hammer price of $60,000
    • 1938 Buick Century Woody Wagon, sold for $106,700

Bidders Highlights:

  • Total Number of Bidders: 1,443 – up 17%
  • Bidders were from all 50 States and 13 Countries (Algeria, Belgium, British West Indies, Canada, England, Germany, Malta, Netherlands, Norway, Puerto Rico, Switzerland, Uganda, United Kingdom)
  • Total Credit Line of Registered Bidders: over $260 million – up 4%

Media Highlights:

  • Total Media Outlets Credentialed: 65
  • Total Credentials Issued: 155
  • Media Outlets were Credentialed from 25 States & various countries around the world

Sponsor Highlights:

More than 30 sponsors gathered at the event, all ranging from lifestyle to automotive.

Vendors and Exhibitors:

Nearly 100 commercial vendors and exhibitors displayed at the event. These vendors and exhibitors sell everything from the very best automotive art and sculpture to automobilia, motor homes, real estate, car care products and general merchandise including jewelry, collectables, electronics and apparel. These vendors’ and exhibitors’ sales account for a significant portion of the economic impact.


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