From the moment stunt and race driver Rhys Millen roared into Reno in the bright yellow Pennzoil Dodge Challenger SRT Hellcat to deliver the Barrett-Jackson Cup, it was clear this year’s Hot August Nights Auction presented by Barrett-Jackson was going to be one to remember.
The growing popularity of automobilia, as witnessed by the world record sales at the 2015 Scottsdale Auction, prompted Barrett-Jackson to kick off the Reno Tahoe auction with an entire day devoted to the unique collectible pieces of history. The result was the most successful Reno automobilia auction to date, with a 36-percent increase in sales over 2014. A number of stunning neons were the biggest sellers, with gas pumps, kiddy rides and dealership signs also pulling in impressive numbers.
The auction site was constantly buzzing and full of excitement as more than 40,000 car enthusiasts – up 7 percent over last year – were on hand for the auction of over 400 automobilia items and 232 collector cars. Friday’s crowd shattered a single-day attendance record for the Reno Tahoe auction, and there were more bidders than ever before.
Collector cars started rolling on Friday and finished big on Saturday, resulting in a 100-percent sell-through rate and several notable highlights: