Rock Star, Entrepreneur, Philanthropist & Survivor Bret Michaels to Return to the Barrett-Jackson Block

World’s Greatest Collector Car Event to Auction
Three Pieces from the Celebrity’s Personal Collection

Scottsdale, Ariz. Dec. 22, 2011 – Rock legend Bret Michaels will return to the Barrett-Jackson auction block to sell three pieces from his prized personal collection at the 41st Annual Barrett-Jackson Scottsdale Auction, Jan. 15-22, 2012.



“We welcomed Bret to the Barrett-Jackson last year with the sale of his 1969 Chevrolet Camaro SS,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “We’re honored Bret is returning to the block to sell three more pieces of his personal collection.”

But before his cars cross the block, Michaels will perform on the stage at the private Barrett-Jackson Opening Gala. Though the exclusive Gala is limited to invited friends, family and VIPs, a few lucky locals will win tickets through local radio stations, and Barrett-Jackson’s Twitter feed @barrett-jackson.

Entrepreneur and rock icon Michaels has consigned his 2004 Bentley Continental GT (Lot #705.4, VIN SCBCR63W24C021428). The stunning, Moonbeam Silver car features a 6.0 Liter twin turbo W12, GPS navigation and premium package.

Michaels is also selling his 2004 Lincoln Navigator (Lot #705.5, VIN 5LMFU28R24LJ31439), a true Rock Star vehicle as featured on Michaels’ hit VH1 show, “Rock of Love.” The 5.4 Liter V8 features leather interior and a DVD player.

Lot: 705.6 - 2011 FORD EXPLORER 4 DOOR

Lot: 705.6 – 2011 FORD EXPLORER 4 DOOR

Finally, Michaels will sell his 2011 Ford Explorer (Lot #705.6, VIN 1FMHK7F80BGA18572) featured on his hit TV show “Life as I Know it.” The Explorer features a navigation system, luxury package and V6 engine.

Last year, Michaels’ 1969 Camaro sold for $220,000 during primetime auction hours. An avid car and motorcycle enthusiast, Michaels was named 2011 People Magazine’s “Survivor of the Year” and Fox411’s “Celebrity of the Year.” In May 2010, he was hand-picked as Donald Trump’s Season 3 winner on Celebrity Apprentice. He has graced the covers of People, US weekly, Billboard, Scottsdale Health, Diabetes Forecast and other magazines.

As front man of legendary rock band Poison, Michaels has sold over 29 million records and scored an amazing 14 Top 40 hits, including the timeless #1 smash single “Every Rose Has its Thorn,” his solo country crossover hit “All I Ever Needed,” and his rock hit “Go That Far.” As an actor, Michaels has made regular appearances on multiple hit television shows and starred in his hit reality show, “Rock of Love with Bret Michaels,” which became the highest rated series on Vh1. His most recent show “Bret Michaels: Life As I know It,” still remains one of the top ranking shows on the network.

Over the years, fans of Michaels have seen him endure a great deal of personal adversity regarding his health. Since the age of six, Michaels has lived a daily battle with Type-1 diabetes, which he has turned into a lifelong cause that he continues to support as a spokesperson for the American Diabetes Association. He was awarded the ADA’s prestigious Chair’s Citation Award in 2010 for excellence in raising awareness and funds for diabetes. In 1994, he survived a car accident along with various traumatic injuries. Just this past year in 2010, he overcame a near-fatal brain hemorrhage and subsequent stroke. It is Michaels’s characteristic determination and strong willpower that pulls him through any hardship that might come his way.

Lot: 705.5 - 2004 LINCOLN NAVIGATOR 4 DOOR

Lot: 705.5 – 2004 LINCOLN NAVIGATOR 4 DOOR

“Bret Michaels is known to fans around the world as a rock star and a television celebrity,” added Steve Davis, President of Barrett-Jackson, “but what we’ve come to appreciate even more as we get to know Bret, is the personal side of this rock ‘n’ roll icon. He is a devoted father, active philanthropist and a passionate automotive enthusiast. We are honored to have him with us again.”

For more information about bidding on this special car or any other in the auction, follow the link to To see the latest on Bret Michaels, please visit

About The Barrett-Jackson Auction Company

The Barrett-Jackson Auction Company was established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.

Each description contained herein is provided by the consignor for the purpose of describing the item offered for sale. The accuracy of a description is the responsibility of the consignor and Barrett-Jackson is not responsible for any errors contained in a description or for the failure of a consignor to produce any item for sale. Please conduct your own inspection before making a purchase and refer to the Barrett- Jackson website for complete terms and conditions of sale.

Media Contacts

Stacy Pearson, 602 577 6888,

Tiffany Jarratt-Shultz, 480 586 6711,

Jarrod Holland, 910 431 3322,


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