Campaign Includes First ADOT-MVD State-Issued Barrett-Jackson-Themed License Plate
SCOTTSDALE, Ariz. – Jan. 9, 2018 – Barrett-Jackson Chairman and CEO Craig Jackson today announced details of the company’s 2018 charitable initiative, “Driven Hearts.” The yearlong multifaceted campaign, which will help raise money and much needed awareness, will benefit the American Heart Association (AHA), kicks off at the 2018 Barrett-Jackson Scottsdale Auction January 13-21, 2018, at WestWorld of Scottsdale.
“A number of our treasured friends in the collector car community have passed away recently as a result of heart issues, including two men very close to Barrett-Jackson,” said Craig Jackson. “Both of these men exemplified the philanthropic spirit of car collectors and contributed much to Barrett-Jackson’s charitable efforts on the auction block. In honor of all our loved ones affected by heart disease, we are committed to supporting the American Heart Association’s efforts by helping raise money, bring awareness and promote heart health.”
Driven Hearts will take many forms at Barrett-Jackson events throughout 2018, including the auction of a very special 1988 Chevrolet 35th Anniversary Edition Corvette at the 2018 Scottsdale Auction. The car was once gifted on the auction block to Craig and Nellie Jackson by Dave Ressler, a noted Corvette enthusiast. The sale will not only honor Ressler’s memory, but will benefit the AHA for a cause that can save others’ lives.
“Barrett-Jackson has long been known for its charitable contributions and corporate culture,” said Barrett-Jackson President Steve Davis. “It’s something that separates Barrett-Jackson from everyone else in the industry. We’ve created an incredible platform to do really great things for very good causes like the American Heart Association, which can help so many people who are close to us. There’s nothing more fulfilling than that.”
The announcement also debuted the first state-issued Barrett-Jackson themed license plate through the Arizona Department of Transportation, Motor Vehicle Division (ADOT-MVD). The six-character license plates, available for purchase at www.servicearizona.com or in person at any MVD office, will cost $25, with $17 from each plate sold benefiting the AHA. ADOT representatives will also be on-site during the 2018 Scottsdale Auction so guests can purchase plates throughout the nine-day event. Each plate is also customizable for an additional $25 annual fee.
Additional aspects of the Driven Hearts initiative include Barrett-Jackson’s partnership with Hotels for Hope, which enables fans traveling to Barrett-Jackson events to book rooms through Barrett-Jackson.com, with a portion of every actualized hotel room night booked going to the AHA. Barrett-Jackson drivers will also be sporting the “Driven Hearts” logo on their shirts, and auction attendees will notice the acronym “FAST” (Face drooping, Arm weakness, Speech difficulty, Time to call 911) around the Barrett-Jackson event sites, as a way of bringing attention to the warning signs of stroke.
“Heart disease and stroke are the world’s No. 1 and No. 2 killers, and the generous support of Barrett-Jackson through their Driven Hearts campaign is making a big difference in our work to fight these devastating illnesses,” said American Heart Association CEO Nancy Brown. “From educating people about the importance of heart healthy lifestyles to raising awareness about the warning signs of heart attack and stroke, the American Heart Association is honored to work together with Barrett-Jackson to create a healthier future for everyone.”
“To watch the automotive community come together and see the impact it has on lives is the most fulfilling part of what we do,” said Carolyn Jackson, VP of Brand Strategy. “It’s so profoundly rewarding to be able to participate in so many very special moments that take place on our auction block. We’re excited to embark on this Driven Hearts campaign, and we hope others will come along for this important ride.”
The 2018 Scottsdale Auction docket is now available to view online. Click here to consign a vehicle or visit Barrett-Jackson.com/Bid for information on becoming a bidder. Advance tickets, all-week ticket packages and information on VIP Packages are available at Barrett-Jackson.com. Also, follow Barrett-Jackson on Facebook, Instagram, LinkedIn and Twitter for the latest news and information heading into the 2018 Scottsdale Auction.