Car enthusiasts of all ages streamed into WestWorld of Scottsdale for the kickoff of Barrett-Jackson’s 47th Annual Scottsdale Auction, with kids 12 and under getting in free on QuikTrip Family Value Day.
The day also served as a Preview Day, with most of the collector cars and a wealth of authentic automobilia on display – including a spectacular transportation-themed carousel. The German-made ride is set up for viewing in the Equidome, where families also enjoyed the new STEAM City attraction, featuring a variety of kid-friendly interactive displays promoting education in science, technology, engineering, arts and math.
Fans flocked to the heart-stopping, rubber-burning, 707-horsepower Thrill Rides in the latest SRT Hellcat from Dodge and watched in amazement as the team from Unknown Industries put their Harleys to the test at the Monster Energy Motorcycle Stunt Shows throughout the day. Youngsters were thrilled to get an up-close look at a fire engine courtesy of the Scottsdale Fire Department, walking away with big grins and their very own toy fire helmets as mementos.
It was evident that Barrett-Jackson’s yearlong charitable initiative, “Driven Hearts,” to raise funds and much-needed awareness for the American Heart Association, was underway as visitors explored the vast auction site. Representatives from the Arizona Department of Transportation on hand selling the new Barrett-Jackson license plates for the cause, while a stunning red and silver Bugatti Veyron perched atop a sign promoting “FAST” (face drooping, arm weakness, speech difficulty, time to call 911 – the warning signs of stroke).
The fun continues Sunday with another Preview Day, ending at 3 p.m. to make way for the grand Opening Night Gala that evening – all building up to the excitement of the 1,700-plus vehicles and more than 1,000 automobilia items beginning to cross the auction block on Monday, January 15.
Check out the video and gallery below for the sights and sounds around the auction site today: