SPECIAL EVENTS AND MORE: Things to See and Do at the 2025 Scottsdale Auction
January 13, 2025
Posted by Barrett-Jackson
The Scottsdale Auction truly has something for everyone. There will be thousands of cars throughout the event site – ready to be sold on the world-famous auction block and on display. Guests can go for an adrenalin-pumping Thrill Ride or Hot Lap with a professional driver in one of the latest models from Dodge, Toyota and Ford, or get behind the wheel themselves in a new vehicle from Cadillac or Dodge.
In addition to the high-speed thrills and auction action, the nine-day event, which takes place Jan. 18-26, includes an expansive Exhibitor Marketplace, along with food and beverage options that will satisfy every taste. With so much to offer, it’s no wonder that the flagship January auction has become known as one of the country’s premier automotive lifestyle events. But what really sets the Scottsdale Auction apart is that it includes several special events exclusive to the January auction. Check out these not-to-be-missed activities:
ROCK THE BLOCK CONCERT FEATURING SAMMY HAGAR AND FRIENDS
On Friday, January 17, before the 2025 Scottsdale Auction begins, the auction arena will be transformed into an intimate concert venue with reserved seating and premium hospitality options. Sammy Hagar will be joined on stage by his friends Michael Anthony, the legendary bassist and backing vocalist for Van Halen; Vic Johnson, an acclaimed guitarist who has performed with Sammy Hagar and the Waboritas; and renowned drummer Kenny Aronoff, a rock and roll dynamo who has performed with some of the biggest names in the industry.
Tickets and hospitality packages can be reserved now at Barrett-Jackson.com
BARRETT-JACKSON CUP
Each year, as part of the January Scottsdale Auction, the prestigious Barrett-Jackson Cup recognizes the talent and craftsmanship of custom car and truck builders. Of the total registrations submitted, 50 are selected by Barrett-Jackson to compete for the Ultimate Best in Show award, chosen by renowned builders Bobby Alloway and Troy Trepanier, as well as a People’s Choice award that is chosen by auction fans around the world via social media. The Ultimate Best in Show winner receives a $20,000 cash purse, among other prizes.
Vehicles participating in the Barrett-Jackson Cup competition will parade across the auction block on Saturday, Jan. 18, and be on display in the South Showcase with the top five finalists revealed throughout the week. On Super Saturday, Jan. 25, the top five finalists and People’s Choice will be announced live on television and the Ultimate Best in Show winner will be crowned.
GEARING TOWARDS THE FUTURE – STEM FEST
Barrett-Jackson’s Gearing Towards the Future initiative is a dynamic community, education and outreach program dedicated to fostering STEM education. This impactful program launches with STEM Fest, held during the opening weekend of the Scottsdale Auction. Designed to inspire and cultivate the next generation of automotive engineers and technicians, Gearing Towards the Future provides free downloadable STEM learning modules and activities for kids, families and educators on its website.
STEM Fest, taking place on Jan. 18 from 8 a.m. to 5 p.m., highlights organizations and companies at the forefront of STEM innovation. Attendees can explore engaging, hands-on activities tailored for kids of all ages. The event is part of Coca-Cola Family Day, where children aged 12 and under enjoy free admission to the auction when accompanied by a ticketed adult.
COLLECTOR CAR SYMPOSIUMS
The 2025 Scottsdale Auction promises an enriching lineup of collector car symposiums, offering attendees exclusive insights and diverse perspectives on a broad range of automotive topics. These engaging sessions, included with auction admission, are open to all and held at the South Showcase at WestWorld.
Running from Wednesday to Friday, each symposium takes place from 11 a.m. to noon and features prominent industry figures, renowned celebrities, influential personalities and more. Join us for this unique opportunity to deepen your automotive knowledge and connect with icons of the collector car world.
Follow this link to the complete schedule of events with more daily activities, as well as auction and live TV broadcast times.
We look forward to seeing everyone during the Barrett-Jackson Collector Car Auction week!