THE BARRETT-JACKSON CONSIGNMENT EXPERIENCE: A first-timer’s results tell the tale
September 14, 2015
Posted by Barrett-Jackson
This 1995 Chevrolet Nomad Custom Wagon (Lot #638), was one of the stars of the Robertson Collection at Barrett-Jackson’s 2015 Reno Tahoe Auction.
Marty Robertson’s 1971 Chevrolet Camaro Custom, Lot #640, was another hit in Reno.
As a first-time consignor at Barrett-Jackson, Texas businessman and race driver Marty Robertson was a little apprehensive at first. “I’ve always had a little nervousness about selling cars at No Reserve at any auction,” he said. “But the cars I sell and the caliber of cars that Barrett-Jackson brings to the block … I just wanted my cars to be in that venue.”
Realizing that his cars would be in front of hundreds of pre-qualified bidders in the auction arena and potentially millions more via live television coverage on Discovery and Velocity, he knew his collection of vehicles would be in excellent hands. Robertson brought 12 exemplary cars to the 2015 Barrett-Jackson Reno Tahoe auction at the beginning of August – everything from a pristine 1936 Ford Custom and a 1955 Chevrolet Nomad Custom Wagon to a pair of brand-new Dodge Challenger SRT Hellcats.
Robertson and his team first contacted Barrett-Jackson consignment specialists in June, getting consignment applications in for each car, and sending in the required documentation and photographs. The earlier everything is in order, the earlier Barrett-Jackson’s marketing team can run with the ball, getting word out about the cars in digital newsletters, website and magazine articles, print ads and more. Robertson understood that getting the best photographs possible of his vehicles increased his chances of marketing exposure, so he even arranged for a second set of professional photos to be taken. The Barrett-Jackson consignment and marketing experts also worked together to produce onsite display signs for the Robertson vehicles showcased at the auction site.
The Sublime Green 2015 Dodge Challenger SRT Hellcat (Lot #643) created quite a stir at the 2015 Barrett-Jackson Reno Tahoe Auction when it sold for $88,000, considerably more than MSRP.
The end result was more than satisfying. The Reno Tahoe auction had a 100-percent sell-through rate (meaning every single car that went across the block sold), with Robertson’s collection of 12 cars bringing in over $1 million. Notable Robertson sales included his 1955 Nomad at $154,000, 1969 and 1971 Chevrolet Camaro Customs for $123,200 and $137,500 respectively, and a [1964 Chevrolet Corvette Custom ](http://Lot #644 1964 CHEVROLET CORVETTE CUSTOM)that went to its new owner for $123,200. The auction of Robertson’s impeccable Sublime Green 2015 Dodge Challenger SRT Hellcat (which only had 15 miles on it) caused much media chatter, ringing the bell at $88,000, considerably more than MSRP.
“Overall the sale of the cars as a whole met my expectations, and that is what I set out to do,” said Robertson after the auction. “I’ll definitely be back.”
consignment
noun: the act or process of sending goods to a person or place to be sold
To many people, even the term “consignment” may be unknown. Perhaps you’ve heard of consignment shops for clothing or furniture, but are unfamiliar with how the process works when it comes to collector cars at an auction.
Consignment, as it relates to Barrett-Jackson, is the process of submitting your vehicle and its title in the care of our auction company that, in turn, brings buyers and sellers together.
If you are thinking of consigning your car or collection, call a Barrett-Jackson automotive specialist at 480-421-6694, or email [email protected], and you will be guided through the process. If you are more “tech-savvy,” you may prefer to visit our website, Barrett-Jackson.com, and fill out a consignment request form either online or by downloading the form to print and fill out by hand. As part of the consignment process, you’ll need five photos, short and long descriptions of your vehicle, scans of both sides of your title and supporting documentation. The more information we get, the better we can help you market your vehicle prior to auction.
Barrett-Jackson consignment specialists often get asked how much a particular car might be worth. We’d be happy to direct you to different resources that may help you determine your car’s approximate value. Research is key. One good resource is to go to the “Results” tab on our website, where, once registered on the site, you can view previous sale prices of vehicles similar to yours.