Planet Color® and Barrett-Jackson® Announce Partnership Offering Classic, Custom Colors

Custom Color System Inspired by Both 60’s Muscle Cars and Today’s Top Custom Car Builders

Warrensville Heights, OH – Planet Color® custom color paints and Barrett-Jackson Auction Company® have teamed up to introduce a special offering for many car collector enthusiasts – a unique palette of new co-branded factory packaged automotive colors reminiscent of the greatest muscle cars and those of today’s top custom car builders.

Planet Color is the custom color paint system from Sherwin-Williams Automotive Finishes Corp. (SWAFC) and Barrett-Jackson Auction Company is the leading specialist in providing products and services to classic and collector car owners and automotive enthusiasts around the world.

Planet Color has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years now. Made from a series of optically enhanced coatings containing special combinations of highly reflective additives, Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminating and shimmering in their texture. And now, teamed with Barrett-Jackson, they will soon become classics.

“We appreciate the opportunity to team up with Barrett-Jackson and the valuable information they provided us on re-styled vehicle colors from the iconic muscle car era to the hottest colors utilized by today’s top custom car builders,” said David Kidd, SWAFC OEM Business Development Manager/Planet Color. “The results are new Planet Color finishes that offer unparalleled durability; perfectly matching the rich, vibrant colors of both the older and new classics, as well as providing more clarity and a brilliant appearance.”

“We’re excited to partner with Sherwin-Williams Automotive and Planet Color,” said Steve Davis, Barrett-Jackson President. “We believe this partnership will provide automotive enthusiasts, collectors and true artists with some of the finest products to either re-create the classic car colors they remember or create new designs limited only by their imagination.”

All new 30 factory packaged automotive custom colors are formulated with cutting edge enhancement pigments and additives creating a clean finish. In addition to being ‘just plain cool,’ these colors are also compliant throughout North America, including California and Canada’s recently adopted tighter regulations, by now meeting 3.5 VOC regulation requirements.

Planet Color custom coatings are mixed using SWAFC’s premium OEM quality urethane system to provide unparalleled durability. This urethane technology provides the flexibility to mix and save custom formulas for repairs or for future use. Plus, with the possibilities of two- and three-coat applications, painters and enthusiasts can create colors limited only by their imagination, opening the door to a world ‘Where Art and Science Collide.’

In anticipation of this announcement, there was a sneak preview of this new partnership at last month’s Sharpie 500 NASCAR Sprint Cup race at Bristol Motor Speedway as both the Planet Color and Barrett-Jackson logos were prominently featured on Robby Gordon’s No. 7 car. And although the car was a little banged up before the race ended, it was expertly restored, repainted and the gleaming black, orange and flaming red painted vehicle was then auctioned off at the recent Barrett-Jackson Las Vegas Auction in October.

Planet Color is available at SWAFC branches and participating distributors throughout North America. For more information about Planet Color visit For more information about Barrett-Jackson visit For information about Robby Gordon and the No. 7 team, visit

About Sherwin-Williams
The Sherwin-Williams Company, founded in 1866, is one of the world’s leading companies in the manufacture, distribution and sale of coatings and related products to professional, industrial, commercial and retail customers. Sherwin-Williams Automotive Finishes Corporation, a wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and distributes a complete line of advanced technology paint and coating systems for automotive and fleet refinishing industries.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Events™” in Scottsdale, Palm Beach, Fla. and Las Vegas. For more information about Barrett-Jackson, visit or call (480) 421-6694.

About Robby Gordon Motorsports
Since 2005, Robby Gordon Motorsports (RGM) has been one of the most successfully prominent single car teams in NASCAR. Owned and operated by driver Robby Gordon, the organization is in its fourth year of NASCAR Sprint Cup Series (NSCS) competition. It fields the No. 7 Dodge Charger full-time in the NSCS and the No. 55 Dodge Charger on a limited basis in the NASCAR Nationwide Series. An additional location in Anaheim, C.A., oversees both the Baja and Dakar Rally off-road programs as well as an after-market wheel business.


Lisa Mitchell
Sherwin-Williams Automotive Finishes Corp.
(216) 332-8513

Chris Lynch
Falls Communications
(216) 696-0229


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