Barrett-Jackson was astounded by the tremendous welcome they received in the Northeast, proving the collector car market is alive and well in this part of the country. The inaugural three-day event surpassed expectations at every level: number of consignments, registered bidders, attendees and sales of both collector cars and automobilia. The event was such a success, in fact, that the attendance of more than 90,000 set a record for any event in the 20-year history of Mohegan Sun, set a new attendance record for any three-day Barrett-Jackson event and resulted in an unprecedented ticket sellout within the event’s first couple of hours.
From memorable Opening Night Gala – made extra-special with the help of the Mohegan Tribe – to the minute the doors opened on Thursday, it was clear this was to be a Barrett-Jackson event like no other. Guests poured through the gates every day, eager to experience the incredible automotive lifestyle event that is Barrett-Jackson. Those new to The World’s Greatest Collector Car Auctions® discovered there’s a lot more to Barrett-Jackson than just the bidding action in the arena.
Guests enjoyed getting close-up views of the auction vehicles on display in the huge tents and garage, checking out the sponsor exhibits – many of which were interactive – and shopping in the Showcase Pavilion. They also enjoyed watching the auction vehicles prepped for the block in the Staging Lanes, being part of a live television broadcast on Velocity and Discovery, learning more about collector cars at the free “Behind the Hobby” symposiums, and going for the ride of their life at the exciting Ride ’N Drives and Thrill Rides presented by Ford, Chevrolet and Dodge.
Keeping with Barrett-Jackson’s long history of philanthropy, six very special vehicles were auctioned, raising $605,000 for worthy causes – bringing the total amount Barrett-Jackson has raised for local and national charities to more than $90 million. Today’s charity cars included a 1966 Ford F-100 Custom Pickup (Lot #3004), custom-painted and restored by the partnership of Swag Custom Rides and Special Olympics athletes – and signed by Ford Racing Team member Joey Logano. Because Barrett-Jackson waives all fees on charity vehicles, 100 percent of the $115,000 hammer price goes directly to Special Olympics through the Hometown Foundation.
The second vehicle crossing the block for a cause today was a one-of-a-kind custom Jeep Wrangler Sahara, with elements meticulously detailed by jewelry designer Shelly Brown and brought to life by Zac Brown Customs. The hammer went down on a winning bid of $120,000, all of which goes to Camp Southern Ground, the passion project of Grammy Award-winning country music artist Zac Brown.
Each day of the Inaugural Northeast Auction began with an incredible selection of authentic Automobilia, and the result was the best three-day automobilia auction to date, a feat Automobilia Director Rory Brinkman called “spectacular.” Nearly 350 automobilia items – including some impressive neon and porcelain dealership signs, rare visible gas pumps, kiddie rides and pristine pedal cars – were sold for more than $760,000. Top-selling items included two neon dealership signs from the 1940s and two beautifully restored gas pumps from the late 1920s.
Of course, the real attention-grabbers were the collector cars – and what an incredible selection there was, from entry-level vehicles with great future potential to museum-quality classics and everything in between. The Northeast market appeared particularly taken with high-power supercars and good ol’ American muscle. In total, more than 550 vehicles were sold for over $25 million.
To view complete automobilia results, click HERE.
To view complete collector car auction results, click HERE.
Please enjoy the videos below of today’s three collector car sales and a review of the entire event, followed by a gallery of the top-selling cars of the auction and highlights of Barrett-Jackson’s very memorable Inaugural Northeast Auction.