An exciting element of the Driven Hearts campaign is the first-ever state-issued Barrett-Jackson license plate, allowing Arizona drivers to not only display their passion for collector cars on their vehicles, but to know they’re helping promote awareness of heart attack and stroke. A portion of each plate fee will go to Barrett-Jackson Charities, earmarked for the AHA throughout 2018. Representatives from the Arizona Department of Transportation (ADOT) were on-site during the Scottsdale Auction, allowing guests to purchase plates on the spot.
The six-character license plates, available for purchase at www.servicearizona.com or in person at any Arizona Motor Vehicle Division (MVD) office, cost $25, with $17 from each plate sold benefiting the AHA. Each plate is also customizable for an additional $25 annual fee.